![]() Memorizes your viewing habits and records shows on your behalf without your needing to set it. ![]() The Start with Why: How Great Leaders Inspire Everyone to Take Action is a must-read for anyone who has ever wanted to tap into deeper levels of passion, personally and or professionally. They basically said to the mass market: We’ve got a new product. Download Start with Why by Simon Sinek ePub novel free. They attempted to convince with features and benefits. Compounding that bad aim, they attempted to appeal to the cynical majority by explaining WHAT the product did instead of stating WHY the company or the product existed in the first place. Seeing the mass-market appeal of the product, they ignored the principles of the Law of Diffusion and targeted the masses. The problem was, they marketed their technology directly to the middle of the bell curve. They were well funded with venture capital and had a technology that could truly reinvent how we consume television. In fact, they have been able to achieve more than generic status they are a verb in the English language, “to TiVo.” They have become more than generic terms, like Kleenex, Band-Aids and Q-tips. They have achieved an unaided awareness that most brands can only dream of. Few would debate that from the time the product was introduced to the present day, TiVo has had the single highest-quality product in its category. In 1997, TiVo was racing to market with a remarkable new device. Refusing to Consider the Law of Diffusion Will Cost You
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